Ebba's favorite brand: MbyM

June 13, 2026

If I have to pick one brand in the store that I always look forward to unboxing new deliveries from, it's mbyM.

What I like best about mbyM is that the garments feel modern without being too trend-driven. Here you'll find clothes that are easy to wear every day, but at the same time have those small details that make an outfit a bit more exciting.

mbyM is a Danish fashion brand launched in 2003, known for combining feminine style with Scandinavian coolness. I think that describes the brand very well. The clothes often have nice cuts, good fits, and a relaxed elegance that makes them easy to style.

My personal favorites are their dresses, shirts, tops, and sets. These are garments I constantly return to because they work just as well for work as for dinner, vacation, or a night out.

For me, mbyM is one of those brands that makes it easy to dress nicely without feeling overdressed. That's precisely why it has become a firm favorite with both me and many of our customers.

Shop MbyM here

– Ebba, Store Manager + Online Store Responsible at PiPPA

A little fitting room glimpse with Ebba and mbyM